We’ve all seen your plugs and outlets, your peanut butters and jellies, your Jack Skellingtons and Sallies, your Marios and Luigis, your Fred and Wilma Flintstones – but, how often do you see a deer and headlights, or a Bob Ross and Canvas?
Everyone wants to go back to school feeling cool with decorative notebooks, colorful pens, mechanical pencils, novelty erasers, and sturdy binders, but the price of school supplies themselves can leave you in a bind – especially if you’re a parent supplying two, three, four, or more children.
In fact, the National Retail Federation (NRF) reports that families will be spending record-breaking amounts on “back to school” shopping this year, with the average household that has K-12 students spending $696.70. Households with college-aged students plan on spending $976.78, the highest amount ever recorded by the NRF.
However, you don’t have to drop hundreds – nearly a thousand – to send your kids back to school in style and equipped with the tools they need to succeed.
The same department stores that shaped consumerism as we know it today are failing to evolve with the market. Big names such as Macy’s, J.C. Penney, and Sears have been forced to close their doors across the country. Not to mention, their stocks haven’t been worth more than mere pocket change in years. Who’s to blame? The brand or the consumer?