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Tag: millennials

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Fake Trees Won’t Appease Millennials

For millennials, it ain’t a Christmas tree unless it really sheds and breathes. According to a recent Value Penguin survey in the United States, millennials are 82 percent more likely to buy live Christmas trees than baby boomers.

However, an artificial tree is generally $513 cheaper than a real tree. While it may not be the more economical choice, it’s still the more environmental choice, says the National Christmas Tree Association.

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The Downfall of Department Stores

The same department stores that shaped consumerism as we know it today are failing to evolve with the market. Big names such as Macy’s, J.C. Penney, and Sears have been forced to close their doors across the country. Not to mention, their stocks haven’t been worth more than mere pocket change in years. Who’s to blame? The brand or the consumer?

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