Tag: sustainable concerts

Nothing looks more like a music festival than rubber bracelets, band t-shirts, flower crowns, and countless water bottles littering the ground.

…What, can you blame the attendees? Staying hydrated is vital to survival, and it’s all the more important when you’re dancing your heart out or drinking your face off at a festival, as stressed by the data in a 2018 Addiction Science and Clinical Practice study.

But we don’t have to dehydrate the audience in order to help save the planet, nor do we have to put an end to festivals altogether.

There’s a middle ground that allows us to have the best of both worlds: water and music. Meet BYOBottle.