By: Rosalyn L.
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Source: Envato Elements
Motivational speaker and writer Rosalyn L. explains how social media and email marketing can revamp your business.
Growing a company is not easy. First, come up with a workable idea and then discover a profitable niche. From there, you’re required to define your target demographic and ensure you have something valuable you can send to them.
Whether you sell products or offer services/information, it’s sometimes burdensome to get the word out.
If you don’t have the right strategies to help you fuel your growth, staying afloat and making profits will be virtually impossible.
What does it take to come up with suitable strategies? You need to take the time to analyze and understand the mechanics of your message and how you can reach a large audience effectively. All while ensuring that your employees’ satisfaction is maintained.
No matter the strategy you use, ensure you don’t waste your financial resources. This piece will outline essential strategies you can rely on to help your business grow.
Use Social Media
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Source: Envato Elements
In the business world today, you can’t afford to ignore social media because this is where the magic happens. Some businesses have been solely built by social media.
Although it can be intimidating at first, you can still build your momentum. In no time, you’ll realize posting on social media isn’t as difficult as you thought.
Of course, you don’t have to do this by yourself; a social media expert can help you get things right. If you don’t have adequate funds, you can do it yourself provided you post your products, and thoughts, including anything you may find useful or relevant.
Your posts should help your audience learn more about your company, yourself, and your industry. Additionally, ensure you are authentic.
Direct messages can also be used on platforms like Twitter and Snapchat to communicate with potential clients who may be searching for your services or products or to reach out to other successful companies.
Email Marketing
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Source: Envato Elements
Email marketing is another strategy you can use to grow your company. These are automated messages you send to users when they subscribe to your list.
By creating an email sequence and sending out valuable information, you’ll build strong relationships with subscribers provided you’re transparent, authentic, and you convey your journey.
Use email response including clicks for list segmentation. For instance, when someone clicks on a particular link they have shown an instant interest in something, tag the subscriber so you can market to them later on.
When someone buys, consider tagging them as buyers. Identifying the interest of your subscribers will help a lot with segmenting so you can provide valuable information depending on the subscribers’ needs.
Growing your company doesn’t have to be so complicated. Be sure to follow these tips, and you’ll revamp your business.
Give Rosalyn L’s podcast a listen on Spotify now!
Be sure to follow Rosalyn on Twitter and Instagram to keep up with her latest work.
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