Being self-employed comes with its own set of challenges: establishing your business, carefully keeping track of your taxes and deduction, generating leads, negotiating your own health insurance… The list goes on and on.
However, you may notice your day-to-day workflow falling into an all-too-predictable routine. You feel fortunate to do what you love for a living, but is it stimulating enough? Do you feel challenged – or rather, should you feel challenged?
Take a look at who you’re following online and ask yourself why you follow them. You probably follow a few loved ones, perhaps some colleagues. Maybe some of the accounts you follow are owned by celebrities or brands.
Now, think about why you follow a brand on social media. Naturally, it’s assumed that you like the brand. But do you follow every brand you like online?
What’s so special about the brands you follow? What has encouraged you to pledge your online support to them?
Efficiency and evidence are at the heart of a journalist’s work. In a world where we’re bombarded with news blaring from our speakers and leaping off our screens, a journalist is entangled in a near-constant tug-o-war for the consumer’s attention.