June 13, 2020

Establishing a Personable Brand

Scrolling through an Instagram profile
Source: Pexels

Take a look at who you’re following online and ask yourself why you follow them. You probably follow a few loved ones, perhaps some colleagues. Maybe some of the accounts you follow are owned by celebrities or brands.

Now, think about why you follow a brand on social media. Naturally, it’s assumed that you like the brand. But do you follow every brand you like online?

What’s so special about the brands you follow? What has encouraged you to pledge your online support to them?

Read the full article on Burgundy Bug’s personal blog!

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